Marketing should not be a standalone activity within your business. By taking an integrated approach your marketing activity will become both holistic and pro-active.
Integrated marketing allows the adoption of new methods and practices with implementation throughout your entire business.
It all starts with a strategic marketing plan. A plan which is created based on strong research, creates sound strategy, develops creative campaigns and implementation achieves the goals of the plan.
Visionary has developed a tried and tested model, used throughout all our planning programs and services.
Here is an overview:
Effective research will allow you to understand your existing and potential customers, will give you an overview of your competitors and identify the strengths, weakness, opportunities and threats for your business (SWOT analysis).
Research should allow you to develop or improve your product and/or service offerings, and also give you an indication of the best communication methods that will reach your desired target audience.
Effective marketing Strategy development will be guided by your Research and also your business plan. A clear marketing strategy will provide direction for your marketing activity and also a way of measuring your activities. It will establish goals and the optimal marketing mix to achieve the goals.
From the Strategy, Campaigns can be created that are directed and utilise the best marketing communications mix to reach your desired outcome. Campaigns effectively detail the implementation of your strategy.
A Campaign is usually run over a period of months and will include a variety of measurable methods as determined by your strategy and marketing mix. This step will ensure that your marketing is proactive rather than reactive.
The results of effective campaigns are in the filling up of your ‘marketing funnel’. Simply creating leads for your business. Converting leads to enquiry, and enquiry to sales.
Central to the success of your marketing plan is to continually review your marketing activity. If you are not getting sales, chances are you have the wrong people in your funnel. Which means you need to relook at your research, renew your strategy and freshen up your campaigns. Continually tweaking and improving.
Today is the day you start your strategic marketing plan
Visionary offers a number of ways for you to write your plan – cick on the images for more: