Today the founders of Visionary, Rachel & Craig Allan work with our implementation team of marketing experts to deliver results for our clients.
Rachel and Craig are highly sought after as facilitators, guest bloggers, speakers and panellists. Providing insights into the areas of Marketing Strategy and Planning; Integrated Marketing; Website Development and; e-Commerce.
Click on the photos to meet Rachel and Craig. To meet the Implementation team click here
Craig has been working in the Information Technology and eBusiness marketing domains since 2000 and also draws from a wide range of commercial experience over the past 23 years within the academic, hospitality, retail and traditional marketing sectors.
Over the years his expertise has been retained by such well known organisations as Myer Stores, Novotel, Telstra, IBM and the University of Ballarat.Recently as the Global Marketing Manager of an award winning Australian software company, Craig was responsible for developing strategies to expand into several key markets, including North America, Europe and Asia; resulting in a four-fold increase in sales over a 3 year period.
An intimate knowledge of eBusiness, Internet marketing and marketing strategy has been attained from industry experience and also graduating from tertiary study with a Bachelor of Information Technology and also a Bachelor of Business (eBusiness) (Honours) from one of Australia's leading regional institutions, the University of Ballarat. Craig has also lectured and coordinated a number of IT management and eBusiness subjects, as well as presenting several seminars and workshops in the field of marketing strategy, Search Engine Optimisation and eBusiness.
Craig started consulting in 2007 to assist small to medium businesses to market themselves globally via the Internet, empowering companies to reach out into the global marketplace and compete head-on with multinational firms. As a provider of customised, bespoke solutions, Visionary is well placed in delivering quality marketing research, strategy and campaigns to client companies - a complete solution within one company.
2003 SEAANZ Conference: A Framework for the Adoption of ICT and Security Technologies by SME's
eBusiness Honors Thesis: The Use of ICT by Regional Australian SMEs
Social Media (click to connect):
Rachel is an experienced marketing management professional who produces high-quality and results-focused marketing strategy.
Rachel understands that business success can be achieved by all, and her passion is to help others to achieve their business dreams also. She draws strength by connecting like-minded people, creating pathways and business opportunities for people, especially women, who want to develop and grow their own business.
Rachel’s expertise is in Integrated Marketing and marketing planning. Enabling business owners to think bigger about their business, and to see opportunity in a clear way.
She has experience with many industries and a variety of business and organisation types from Government to Not For Profits and Small to Medium sized Business. Having operated and worked in a number of SMEs she has an understanding of the needs and pressures of business and particularly the owners. Rachel believes that with her experience she can provide the right advice to grow businesses, it is up to the business owner to listen and take action.
Rachel began her career working in local government at City of Ballarat and then Ararat Rural City Council in the economic development, events and tourism units. After 18 months working in Scotland in conferencing and hospitality, Rachel returned to Australia and renewed her career in project, marketing and event management before beginning Visionary in 2004.
She is a highly sought after speaker, coach and consultant, specialising in marketing strategy and mums in business.
Her mission is to see business owners become the best versions of themselves. Ultimately striving to be the best mum to an active and spirited 7 year old who keeps life interesting and full.
Rachel's personal social media: